Online, the most important aspect of marketing is probably SEO. Well, you have to have an intelligently designed website that's attractive and easy to use, but if no-one can find it, it doesn't do you any good. People have to know you exist before they can give you any business.
Offline, there are other ways to get results from your advertising efforts. I often write about my client, GiantBalloonRental, because in spite of the name, this company offers just about any kind of outdoor advertising you can think of.
Just like a nice website is important, a nice office or showroom is important to your customers, as is a great selection of merchandise or services, and a great customer experience with friendly helpful people. But, if no one knows you exist, they never have a chance to experience your excellent products.
A multi-pronged approach is most likely to be effective. If you don't have a website, get one. If you do, make sure it has good SEO. (SEO is Search Engine Optimization.) Make sure your storefront is clean and presentable. Make sure your permanent sign is clean and well lit. Find occasions to rent giant balloons and set them up in front of your store. Try the flailing wind tubes and tube men too. Once you have your customer's attention, give them a little more information and enticement with a full color LED sign. If you're store is open after dark, it's time to bring out the big guns, Skytracker Searchlights. Some call them Spot lights.
Spotlights are often used for grand openings and premieres, but they are excellent for any event where you need to draw attention from miles away.
Orlando Spotlight Rental
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