The Ultimate Marketing Tool

A friend of mine wrote an article. I decided to paste an excerpt here. you can read the full story here.

The Ultimate Marketing Tool

by Sherman Lin


"Target Marketing" Most people and companies are aware of that term. Target Marketing is advertising to a specific segment or subgroup of the general population that you believe will lead to a higher sales return than everyone in the general population at large. If you have placed fliers in your neighborhood or sent them out by mail then you have practiced it and your target market was people living in a certain geographic area.

We’ve all seen target marketing. If you watch ESPN or sports on television you will see a higher number of beer ads than if you were watching CNN, the Disney Channel or the Discovery Channel. Those beer companies are target marketing to the audience that they believe are more likely to be beer drinkers. Of course there are probably some beer drinkers watching CNN, Disney and Discovery too, but they are a smaller percentage of the audience. The trick is to get your message to those people most likely to be a potential customer.

So how can your business focus on those customers most likely to be your potential customer?
The answer is simple.

nofollow

By the way, I noticed links in my comments were getting the "nofollow" added. I fixed it.

Back off spammers! I still moderate all comments.

Jim Wang is a Jackass

Just kidding!
I have never met the guy.

If I followed correctly, Jim Wang writes both Blueprint to Financial Prosperity and Microblogger

Microblogger had a great bit called "Link Bait". Check it out.

(I just found that link was broken, and replaced it with a new version.)

Mesothelioma

I heard a long time ago that Mesothelioma was a great advertising word. I have heard it repeated, and seen made for Adsense sites dedicated to it.

Picked up from http://www.microblogger.com/:

"Effective Cost per Thousand impressions (eCPM) is directly related to the content of the advertisements being displayed by your contextual block - if you write about blue widgets, you’ll see blue widgets. If you write about structured settlements, you’ll see advertisements about structured settlements. When you write about mesothelioma, your eCPM (if people click on the ads) will be higher than if you wrote about structured settlements, which will be higher than if you wrote about blue widgets. The content of your site, and this is why niche selection is crucial if you’re in it for the money, is what will dictate your eCPM - not your layout."

I don't know how prevalent this particular cancer really is, I am kind of surprised that asbestos related illness is still a concern. I hope that people who need mesothelioma treatment can find the sites they need, knowing they'll have to weed out all the made for Adsense sites and Mesothelioma blogs that really have nothing to do with fighting cancer or filing lawsuits against asbestos using companies.

My $.02 on Google pagerank (aka TBPR)

In the image below, the green bar on the left indicates the previous PR scale and the second bar represents the updated PR scale. This image demonstrates what is happening to PR on some sites. Other sites may actually take hits as Google changes the algorithm, but if its just a matter of TBPR and no SERP change, this is likely the reason. You will need to click on the image to see it full size.

Pickled Crickets

Wow! It sure is easy to fall behind in making posts. Over half way through October and I haven't posted all month.

What I have done though, is to create a new blog. I am still using blogger, but I used my own domain name. Check out Pickled Crickets. - www.pickledcrickets.com - Not much there yet, but it's a start. I'll probably fill it with some pretty whacky stuff.

http://pickledcrickets.blogspot.com/